By Rudy Sprogis
(Editor’s note: Mr. Sprogis is the founder of b.cause, and manager of Warren Tricomi Salon in Greenwich, CT)
Kenneth Cole is my idol. We both believe in the idea that businesses can be a powerful force for social change.
For him, that means using ad campaigns and marketing initiatives to bring attention to social causes.
For me, that means uniting salons to raise funds and awareness for social causes.
So, in 2000, I established b.cause.
That same year, armed with coin canisters and volunteers, we went from trade show to trade show to enlist salons to collect spare change for charity. Sure, we wouldn’t raise a billion dollars, but on one day each year we could raise funds to help “change” the world.
And that’s where the “Make A Change Day” tradition started.
Nine years later and with over $100,000 raised, we’re still an all-volunteer organization, donating 100% of the funds we raise to charity.
We’ve funded women’s and children’s initiatives, AIDS and Alzheimer’s research, and planted trees to help improve the environment.
What I’ve found most rewarding, though, is our “Make A Change Day” program to end hunger.
For 1 in 8 Americans, hunger is a reality. In December, our program will reach a milestone by providing its one-millionth meal.
That’s a lot of change.
And as we mark our tenth anniversary in 2010, there’ll be more change for us to look forward to.
b.cause as Kenneth Cole would say, “the shoe must go on.”
To learn more about us, visit http://www.bcause.org
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