By Christopher Kennedy
Netflix subscribers (of which I am one) could easily be accused of lacking sufficient motivation to go to the video store to rent films, preferring to have their DVDs delivered to their homes. Now comes a product for those that are too lazy to even walk to the mailbox: The LG BD300 Blu-ray DVD player, which will allow streaming of Netflix films straight to your TV.
Available this fall, the LG BD300 will play high definition Blu-ray discs, up-convert standard DVDs to 1080p and allow Netflix subscribers to instantly stream more than 12,000 choices of movies and TV episodes from Netflix to the TV for no additional charge.
The device will rely on a wired broadband connection and Queue-based user interface. Netflix members will use the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members’ TVs and available to watch instantly through the LG player. Once selected, movies will begin playing in as little as 30 seconds. With the BD300’s accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast-forwarding and rewinding the video stream.
Consumers craving more content will appreciate the BD Live feature, which provides real-time interactivity for movie enthusiasts seeking extras, new previews or special content while BonusView provides picture-in-picture access to Blu-ray disc special features. To further personalize and simplify the home theater experience, the BD300 includes LG’s SimpLink technology, which allows users to control similarly equipped LG TV and AV products via convenient on-screen menus or directly from the product itself.
No price has been set yet for the BD300. However, Allan Jason, LG’s Vice President for Sales and Marketing, said the new device would be priced to match other premium players in the market – and probably cost $400 to $450.