Metro Man & Metro Home

By Jared Shechtman

Coming soon from Aveda Men is the Pure-formance line. Designed specifically with men’s scalps in mind, this full line of haircare products complement any guy’s style. Beauty News tested and approved, pure-formance will instantly become a favorite of guys everywhere.

aveda-1.jpg

The pure-formance line is unique and incorporates one of Aveda’s signature fragrances, a unique combination of citronella and crisp herbs such as sage. This fragrance is central to Composition, a scented oil for use on the scalp and body and the Liquid Pomade, an unusual but incredibly versatile styler.

aveda2.jpg

The clear star of the pure-formance line is the Conditioner. Aveda is known for using menthol in their conditioners, which make the scalp feel uber-cool regardless of the steaming hot summer temperatures. This feature alone is worth throwing out any other conditioner. It might sound a little strange that menthol applied to your scalp could be refreshing, but there really is nothing that could compare….except maybe putting a topical muscle relaxant on your head, but I don’t think that’s going to leave your hair nice and soft.

For more information, visit www.aveda.com

Originally published June 2007
Leave a Comment
Become a BN NYC Subscriber


Beautyscopes


Currently Popular

Deal of the Day
stila holiday 2014


Social Media


Latest News

BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.





Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes



  • Visit Fashion Industry Network