Metro Man & Metro Home

By Bir Ganguly


Dear Metrosexuals and other Readers,

It has been that season. Too many parties, too much champagne and sweets, and, of course, there was all that business of gifts and visits, phone-calls and thank-you’s. Now that the whirlwind is past, nobody can blame you for feeling a little stale. But what if you were whisked off to VI century B.C. Italy. Does that idea rev you up?

No, I did not wake up on Christmas morning to find a time machine stuffed in my stocking. The origin of the medicinal white clay from the Umbria region in Italy harks back to VI century B.C. Fresh™ Umbrian Clay™ packs in a variety of minerals, including calcite and quartz as well as a high concentration of alkaline salt, imparting it with anti-inflammatory and absorbent powers. Get in the shower and spread the Exfoliating Body Cleanser all over to enjoy your own at-home spa treatment. As you rinse, you have washed away the sucked-out toxins, your blood circulation is stimulated, and any skin irritations feel soothed. Most amazing is the regenerative effect that you feel and even see in your skin. And if a scent could kick-start, this would be it. The enticing and exciting Mediterranean smell feels as good as a guilty indulgence.

For the full experience, head for Espace – an in-house arrangement previously available only at Fresh stores in Paris, Las Vegas, London, and Los Angeles. As of last October, our New York has joined the list. At their 1367 Third Avenue (cross street 78th) location, Espace offers you a menu of customized, cutting-edge face and body treatments performed by a team of licensed estheticians and body therapists.

“Espace allows us to have a much closer relationship with Fresh customers,” say Lev Glazman and Alina Roythberg, co-founders of Fresh. The individual appointments allow us to have a better understanding of our client’s skincare needs… (they) emerge from Espace completely relaxed from the experience, and with glowing skin. The best part is that they leave with the products – and the knowledge – to recreate the experience at home.” The value of any treatment is indeed completely redeemable in your choice of the Fresh products that were used in the treatments! In addition to the Umbrian Clay treatment, Fresh offers a variety of other ones to suit your skin type, conditions, and concerns.

Numerous other Fresh products have an enthusiastic male following, but Fresh has a line of five items formulated especially for men. The line is based on the anti-oxidant rich properties of olive and grapeseed extracts, and features a face cleanser, shaving cream, skin soother, body wash, and cologne. With its complex bouquet that balances timeless masculine appeal with hints of languid sensuousness, a spritz of this Tobacco Flower Eau de Cologne can add a unique dimension to the Fresh for Men experience.

Fresh products are available at Fresh stores, Barneys, Bergdorf Goodman, Neiman Marcus, and Sephora. For more information check

Happy New Year 2005!

Take care. Until the next time…
– Bà­r

Originally published January 2005



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