Metro Man & Metro Home

By PK Greenfield

Michael Elliot

Hammer & Nails is the first nail salon for men. It recently opened in Los Angeles and is spreading like polish across the country.

The focus on this company, owned by screenwriter and entrepreneur Michael Elliot, caters to professional men on the up-and-up and those who care about their appearance in front of the camera and when the Klieg lights are off.

While grunge enthusiasts may scoff at this concept, the multimillion-dollar endeavor is coming to a city near you.

Hammer & Nails Man Cave

Most men cringe at the word salon so let’s call it a nail garage. It’s equipped with personal flat-screen TVs and headphones, premium sports channels, and complimentary beers and scotch. For fear of the word ‘decorated’, let’s say it’s constructed with oversized leather chairs, the front-end of a classic Chevy pickup truck and a leather punching bag and gloves from the 1940’s — a man cave dedicated to talons.

“A large part of our clientele consists of athletes, and we’ve custom designed a new treatment specifically for guys who need to bring their A game with healthy hands and feet,” says Michael Elliot, owner and founder. “We’ve hosted NFL and NBA players in our shop, so we’re acutely aware of the hygiene needs and preferences of active men.”

If it’s good enough for the Lakers, wait until you see it what it does for the Nets
.
Make a fist and check it twice.

Read more about this juggernaut at http://www.hammerandnails-salon.com

Originally published April 2014
Leave a Comment
Become a BN NYC Subscriber


Beautyscopes


Currently Popular

Deal of the Day


Social Media


Latest News
  • City Pulse: Book Your Summer Memories
  • Collect + curate your social media images into your own personal book at ArtifactUprising.com. Perfect as a way to capture this time for years to come.

  • T-fal waffle maker_featured
  • Metro Home: Hot In The Kitchen
  • Hot in the Kitchen in our Metro Home section highlights a quartet of new products for grilling cheese, starting your day off right, staying healthy, and cooking with less mess.

  • BB_Caribana_featured
  • Beauty & The Best: Featuring Nuxe
  • Beauty & The Best features organic Rosa y Fruta, the Orvis blazer, Nuxe’s genius Travel Kit, the Caribana Shop, Fat Hair and a new, pudgy Burts Bees lip crayon.

  • City Pulse: Gifts (with the Most)
  • Is someone in your family setting sail for college or do you have a host or hostess to thank for summer hospitality? See our gift ideas in City Pulse.


BN NYC Podcasts
  • Donna_Karan_NYFW_2013_featured
  • NYFW Fall 2013: DKNY Fashion Redux
  • Recently launching a retrospective collection for Opening Ceremony, Donna Karan returned to the 90′s for DKNY’s sporty Fall 2013 Collection.

  • BN_Podcast_Jerry_Jones_Laura_Mercier
  • Laura Mercier Cosmetics
  • Jerry Johnson, International Makeup Artist from Laura Mercier, works on transforming BNNYC’s Gillian Weeks with a full complement of Laura Mercier products.




Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes



  • Visit Fashion Industry Network


    Restore Hormonally Aging Skin