Metro Man & Metro Home

By Christopher Kennedy

Zirh Platinum bills itself as “the most luxurious and superior skincare range available to men.” I concur. Specially developed and carefully constructed, the products are designed specifically with men’s skincare needs in mind. The ingredients, sourced globally, have been selected for their highest quality blends and superior efficacy.

Specialty watermelon extract: acts as a skin protective that contains naturally occurring vitamins and amino acids which penetrate easily and protects the skins DNA. This particular watermelon grows in the Kalahari Desert and exhibits high drought tolerances and produces its own defense system and protects against the breakdown of DNA caused by UV-light and pollution.

Natural moisturizing factor: a proprietary composition of potassium, sodium, magnesium and lactate to help maintain hydration & elasticity in the skin. This blend is especially formulated for men’s skin treatment, stimulating long-lasting moisture retention and enhancing the skins smoothness.

Specialty mushroom extract: reduces pore size and acts as an astringent.

Next generation peptides: multiple peptides/tri-peptides limit muscular contractions (mimicking a Botox-like effect), providing intensive anti-wrinkle care and protects against expression lines and the signs of aging.

A proprietary blend of barley extract and tomato extract that mimics the skins top layer that helps to retain moisture and improve hydration.

The Zirh system is broken down into three steps. Clean, Wash, Correct, Protect and Defend. Clean washes away dirt, oil and acne-causing bacteria. Wash delivers benefits similar to Clean, but is designed for dry or sensitive skin types. Correct replenishes vitamins, moisturizes and softens skin. Protect includes the anti-oxidant powerhouse Pycnogenol, as well as alpha hydroxy acids. Protect is ideal for normal or oily skin. And finally, Defend is a lighter face moisturizer with SPF 15 protection. Defend is ideal for normal, dry or sensitive skin. All products are gentle enough for daily use, and range in price from $17 to $29.

Originally published November 2008
Leave a Comment
Become a BN NYC Subscriber

BN Shop


Currently Popular

Deal of the Day

Social Media

Latest News
  • millyfea
  • Milly Fall 2015 Collection Review
  • Milly was all about vibrant colors and graphic shapes this season. Inspired by graphic art and music, the runway was lit up with colored neon lights.

BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.

Visit Fashion Industry Network