By Rob Miola
Ready for the beach and the sun? You may be, your skin most likely isn’t just yet. Winter takes a nasty toll on skin in the form of dehydration that most men don’t address before the arrival of the long anticipated warm weather. There are several mechanisms through which our skin is doomed to suffer from dehydration in the winter. The dry air, billowing winds, and even your indoor heater have all played their parts in dehydrating your skin. Gentlemen, it is time to do some damage control before beach season!
Shake up your skin care routine with a few new products that contain the right ingredients for maximum hydration. After consulting with a specialist who broke down re-hydration skincare, Dr. Brian Zelickson of Minneapolis, I learned how it is that moisturizers increase the water content of the top layers of your skin. This is done using occlusive agents and humectants that hold water in.
According to Dr. Zelickson, “Occlusive agents lay on the surface of the skin to physically block moisture loss and they may restore the lipid barrier of the skin.
Petrolatum, beeswax, lanolins and oils are examples of occlusive agents.
Humectants are compounds that attract water. These ingredients act like water attracting agents that are naturally found in the top layer of the skin attracting moisture from the deeper layers.”
Dr Zelickson’s new and exclusive line for Target is called MD Complete. It contains a restorative cleanser, 3-in-1 sunscreen, and a pro peal. Together these compose the ultimate re-hydrating system, perfect for the winter to summer transition. I am fascinated by this sun screen, as SPF counts are typically regarded as the most important element to sunscreens, and we usually overlook hydration benefits. “I recommend a sunscreen like the MD Complete Youthful Skin Sun Shield. This is a 3-in-1 sunscreen with a formula that protects, hydrates and offers skin tone and texture benefits. This sunscreen helps hydrate the skin by nourishing and strengthening skins barrier function,” he said. The barrier mentioned here is broken down by wind chills and dry air in the winter, allowing moisture to escape! Now we know what we will need on the beach, guys!
You can pick up this collection at Target stores.
Kiehl’s Ultra Facial Cream Intense Hydration
To maintain a strong skin barrier I recommend this cream by Kiehl’s. This will get you well on your way from a dry and flaky skin surface to the coveted smooth texture in the first 24 hours. After seven days the results are incontrovertible. What is particularly unique about this is the uncommonly lightweight texture. Traditional thickeners are kept out of this formula, leaving it feeling like a soft and moist foundation on the skin. Kiehl’s would describe it as “the efficacy and power of a boulder, the weight of a cloud.” Wake up in the morning and apply for daily hydration and skin barrier protection.
Pick up this Ultra Face Cream at Kiehl’s store locations or at Kiehls.com.
Erno Laszlo Blue Firmarine Night Cream
Your night time routine usually has ample opportunity for hydration. After moisturizing it is best to cap off your routine with a layer that repairs and recharges through the night and into the morning. Erno Laszlo has just the thing. The Blue Firmarine Night Cream was developed specifically to restore hydration levels while you sleep. It is an infusion of moisture that results in a very youthful suppleness that would rival even Justin Beiber’s face. Containing Spirulina Maxima, a bio-marine ingredient, this cream boosts skin cell renewal and will improve your skin’s elasticity over time.
How’s that for combating dehydration?