Metro Mama & Metro Baby

By Kim Taylor

If you’re looking for a distinctive “only-in-New York” baby boutique, stroll through the meatpacking district to YoYa on Hudson Street and YoYamart on Gansevoort, which carry high quality toy, furniture, book, baby skin care and clothing imports. YoYa and YoYamart aren’t your average baby stores, but then, no baby is average either.

Find the Erbaviva line for baby’s tender skin at YoYa, along with adorable Petit Bateau and Tocca products, a Fresco high chair, and cashmere sweaters for little princesses. If you want to furnish your nursery in style, YoYa also carries the Netto collection of white lacquer and cheery wood furniture, which infuses baby’s personal space with style. Kids will love the Offi chalkboard tables, 3-D dinosaur books and encyclopedias, and moms will swoon over Moroccan mini-poofs by Zid Zid Kids.

You can also find bedding, linens, changing tables, music, dvds, and all things exquisite for babies. Both YoYa and YoYamart are owned by couples Cristina and J.S. Boujnah and Stephane and Gena Gerbier, who have parenting experience themselves. If you can’t make it to the west village, or if you’d rather shop from home, visit

Yoya is located at 636 Hudson Street (at the SE corner of Hudson and Horatio Street), New York, NY 10014; telephone 646-336-6844.

Yoya Mart is located at 5 Gansevoort Street (between 13th and 4th Street), New York, NY 10014; telephone 212-242-5511

Originally published October 2008
Become a BN NYC Subscriber

BN Shop


Editor's Picks

Currently Popular

Social Media

Latest News
  • Beauty News Best Bets
  • Guesswork-eliminating makeup brushes from M.O.T.D., a BCA-ready subscription box, and an undereye circle banisher, all in this month’s Best Bets.

  • BoatLeadPic
  • Fall Voyage: North River Lobster Company
  • Celebrate Autumn With Libations & Crustaceans. Everyone knows that Manhattan is booming with development in and around Hudson Yards: This juggernaut consists of skyscrapers containing more than 12,700,000 square feet of new office, residential, and retail space. There will also be six million square feet of commercial office space, a 750,000-square-foot retail center with two <... >

BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.

Visit Fashion Industry Network