Metro Mama & Metro Baby

By Eva Whalen


Parents can be retail activists by supporting businesses that donate some of their proceeds to charity. For October, we’re shining a spotlight on these all-heart companies, and urging parents to support them as they in turn support our community. Here are companies that support children’s charities and education:

In addition to providing award-winning, all-natural and organic cookies and crackers to offset the plethora of junk food options, My Family Farm also donates all net profits to children’s charities. The company focuses on three areas of support for children: prevention of child abuse, educational and therapeutic activities, and wildlife preservation and environmental education. Look for this delicious, nutritious brand in natural food stores and select supermarkets, or visit, or call 859-261-2627.

Bake Me A Wish! launched a special “Project Wish Cake” campaign to donate funds and delicious cakes to the Make-A-Wish Foundation of America. A whopping 5,000 gourmet cakes will go to the foundation, along with 5% of online sales for a year, and 30% of the proceeds of a specialty cake and a 30% discount on gift cakes by Make-A-Wish chapters. Visit for more info on these scrumptious cakes.

Wines from 57 Main Street have been improving the lives of South African children for years, and this importer of premium wines and spirits garnered Wine Enthusiast magazine’s 2005 New World Winery of the Year Award. Foster educational development in the Western Cape of South Africa by uncorking a superb bottle of wine purchased at

Jif brand peanut butter sponsors an annual “Most Creative Peanut Butter Sandwich” contest for kids, with a grand prize winner receiving a $10K college scholarship fund. Entries for the 5th annual contest will wrap on November 15th, so rush your out-of-the-lunchbox recipe in as soon as possible. The grand prize will be $25K for college, with 4 runners-up receiving $2,500 each for college. Open to children ages 6 -12, visit

The luxury baby skincare company Noodle & Boo donates 10% of all proceeds to various children’s charities. Visit to coo and ahhhh over the stellar product lineup.

The Children Affected By Aids Foundation (CAAF) hosts the Dream Halloween fundraising event in New York City this year on Sunday, October 22nd at the Hammerstein Ballroom. Hundreds of people will don costumes and participate in this Halloween wonderland. The premier sponsor is American Airlines, and others include Mattel Inc., Toys ‘R’ Us, Nickelodeon and Rubie’s Costume Company. For tickets or information, call 917-589-8578.

Motherhood Maternity has teamed with the March of Dimes to promote healthy pregnancies for healthy babies by creating a charm. This token, purchased for one dollar, will help fund research, education and increase awareness about the importance of a healthy lifestyle when pregnant. Visit or or call 1-800-4mom2be.

Here are parent-friendly companies that support breast cancer research and research on heart disease:

For the month of October, will donate 15% of it’s proceeds to the Libby Rosss Foundation to support breast cancer. This savvy site features one precious baby product each day. Another way to support the Libby Ross Foundation is to purchase the book Around My Mother’s Table, which is a tribute to the unbreakable mother-child bond. This book includes heirloom recipes, and 20% of it’s sales will support the foundation.

La Bella Donna is contributing to the fight against breast cancer by donating all of the proceeds from the sale of their signature product, loose mineral Caterina, during the month of October. This caring line also eschews dyes, talc, alcohol, fragrance and preservatives. La Bella Donna will continue to support breast cancer all throughout 2007, so support this fantastic brand by finding it at Bergdorf Goodman or online at

The American Heart Association’s Go Red for Women campaign raises awareness about the risks of heart disease, and has partnered with a variety of brands to help raise money for the prevention of this prevalent killer. Purchase products at to support this worthy cause and score everything from jewelry, hats and scarves to blenders and perfume.

The Fingertip Towels, Sugar Cane Scrub, and other pampering items found in the Pink Ribbon Collection at help fight breast cancer, since 10% of the proceeds from this collection will be donated to charity. Treat yourself and others too by visiting this site that seems tailor-made for stressed-out moms.

To bring attention to the fact that breastfeeding lowers breast cancer risk, Lansinoh Laboratories will donate $1 to the Susan G. Komen Breast Cancer Foundation for every woman who signs up at to receive the Lansinoh Nurture Notes. These notes are special e-messages that provide breastfeeding tips, encouragement and support through the end of October.

Here are environment-friendly companies:

Recycline’s Preserve Jr Endangered Species Toothbrush is an eco-friendly product for children that encourages hands-on teachable moments about health and brushing, conservation, recycling and wildlife. Available at more than 3,000 retailers nationwide, including Target, a portion of the sale from each toothbrush is donated to the National Wildlife Federation (NWF) to help protect endangered species. Visit

Natracare makes biodegradable feminine products that are free of additives, synthetic materials, plastics and other harmful chemicals and synthetics. Natracare not only affords women the opportunity to protect their health, but it permits them to protect the environment and earth as well.

Make a point to support these thoughtful initiatives, knowing that the world left to your children could be a better place.

Originally published October 2006



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