Metro Mama & Metro Baby

By Eva Whalen


KidO is not a typo, it’s a great children’s toy store in the West Village. Owned by architect and mother of three boys, Lisa Maher, the store has an open, modern Danish feel. Each item in the store seems to have been meticulously chosen by Maher for its clean lines, inventiveness, usefulness and aesthetic appeal. Parents who want natural, timeless toys for their tots will love KidO’s stock of wood pull toys, cranes, jeeps, trucks, sailboats, play food items, building blocks, mobiles, instruments, large dollhouses, and rocking toys. Thick doodle books and artfully illustrated books that parents will also enjoy line the east wall near the register, and the store sells an array of items from small an inexpensive for goody bags to large and pricey for major gifts.

Maher set out to stock her store with items that stimulate children and enhance their lives, and she succeeded. One of the most intriguing items in the store is a thick “Birds of the World” book that is a collection of beautiful birdcalls for the hundreds of birds listed in the book. Press the number for the bird listed on the page and listen — you can hear its unique song. The furniture and pillows for play rooms are artful, and the Italian art supplies are impressive. You can also buy a children’s portable light box here, as well as numerous other items for infants, toddlers, preschool kids and older children.

You’ll want to spend a lot of time here, so give yourself ample time to browse and play. KidO is located on at 123 West 10th Street near Greenwich Avenue, 212-366-kido; you can also browse at

Originally published June 2008



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