Metro Mama & Metro Baby

By Stephanie Ila Silver-Silberstein

Interview with Stacey Fraser: Fashion Designer and Founder of Pink Chicken

No need to trek to the Hamptons for the beautiful vintage-inspired fashion that Pink Chicken is famous for – now the Upper East Side is home to the perfect destination for bohemian chic trendsetters of all ages. The boutique will feature her coveted collection of easy and feminine dresses, shirts, skirts, knits and leggings for infants, toddlers and tweens, as well as a similar line for women, inspired by their mini-counterparts. And fashionable parents and children can also choose from a carefully curated selection of the best gift items and accessories for kids, such as books, arts & crafts, jewelry and more.

We had the unique opportunity to chat with founder and renowned fashion designer, Stacey Fraser about the NYC opening of Pink Chicken, located on Madison Avenue at 88th Street.

BeautyNewsNYC: Describe your career path up until now.
Stacey Fraser: I grew up in Northern Virginia and studied fashion design at Radford University. A month after graduation, I moved to NYC, and my first job was Assistant Designer at Ralph Lauren. Two years later, I moved to the Gap and was there when babyGap started. I left to help launch Tommy Hilfiger’s baby line and then worked on Tommy Jeans, where I was when I had my first baby. My last job in the corporate world was SVP of Design for Old Navy’s Women’s and Accessories. I left after my second baby was born and started Pink Chicken a year later.

BeautyNewsNYC: What inspired you to start your own business? How did it all begin?
Stacey Fraser: I took a year off after my second child was born, and during that time, I started making dresses for my daughters. People seemed to really like them, and I thought, “Maybe there is a business here…I can do this!” And that’s how Pink Chicken hatched. I had always designed and helped build other peoples’ brands, and I had lots of ideas of my own. It came together really naturally.

BeautyNewsNYC: What challenges did you face when starting Pink Chicken?
Stacey Fraser: Just knowing where to start. There were lots of technical pieces to launching the business, like learning about copyrights and tax ID #’s. I couldn’t wait to just start designing! And then of course it was a challenge easing back into the working world and balancing my career with my family life.

BeautyNewsNYC: In five words or less – how would you describe your clothing?
Stacey Fraser:
-bohemian-chic
-ethnic
-stylish ease
-colorful
-vintage-inspired prints

BeautyNewsNYC: What are your goals for the future of Pink Chicken (realistic or in your wildest dreams)?
Stacey Fraser: We are still coming off the high of opening our first store in NYC! We hope to open a few more stores, and our ultimate dream would be to expand Pink Chicken into a complete lifestyle brand, with bedding, house wares and more.

BeautyNewsNYC: What are some of your favorite activities to do in and around NYC?
Stacey Fraser: We live in Greenwich Village with our two girls, Belle (10 years old) and Sadie (6 years old). We love to go out to Amagansett on the weekends to ride bikes, play basketball and cook big meals with friends and family. I also love to do the spin classes at SoulCycle!

My girls – especially my oldest – are huge sports fans. We love to go to the New York Rangers’ games, and our weekends are filled with their basketball games, walking around Greenwich Village and going to Central Park.

BeautyNewsNYC: You’re on a desert island…with your kids – name 5 must-have items you’ll want with you.
Stacey Fraser:
1. Supergoop sunscreen
2. The game Sorry! (we love to play together as a family)
3. Green Tea Frappuccinos from Starbucks
4. Pink Chicken tunics
5. My hubby…he’s not an item but definitely a must have :)

Many thanks to mompreneur Stacey Fraser for taking the time to chat with us, and of course, for helping us and our daughters look fabulous and feel beautiful in her designs for Pink Chicken.

Visit http://www.pinkchicken.com and their 2 retail locations:

pink chicken amagansett
(open may through december)
137 main street
amagansett, ny 11930
631-267-6494

pink chicken madison
1223 madison avenue (at E 88th street)
new york, ny 10128
212-722-9090
we are open
monday through saturday 10am to 6pm
sunday 12pm to 5pm

Originally published April 2012
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