Metro Mama & Metro Baby

By Eva Whalen


This October, consider supporting brands that aim to beat breast cancer. From vintage pink umbrellas to pink drills and hammers and beyond, you’ll have a variety of brand choices that will pull double duty on your behalf. By supporting breast cancer research, these brands support you, your mother, your grandmother, your sisters, daughters and friends. And, in this economy, knowing that your money stretches to support this research should take some of the sting out of reaching for your purse.

Jewelry with heart

The Leakey Collection splits a portion of its profits between the Breast Cancer Research Foundation in the U.S. and women’s health initiatives in Kenya, where limited access to health care can result in a late diagnosis or scant treatment for breast cancer. The products are lovely and made by hand by Maasai women. To view them being created in Kenya, go to The Kuponya line (Kuponya means “to heal” in Swahili) is especially lovely, and made from Zulugrass – a hard, hollow grass that is cut, dried and dyed — with matching necklace, earrings and bracelet. View the entire collection at, and you can also find these unique products at Origins stores. When purchasing from this supportive line, your actions will be as beautiful as your jewelry.

Open your daisy umbrella

This Galleria Gerbera Daisy vintage umbrella from is so lovely, that you’ll want it to rain. You can find this and other enchanting, reasonably-priced vintage and modern finds at the following websites — and they each support breast cancer research by donating a portion of their profits: (10% from the PrivacyWear line, 10% from pink Kewicases, and100% from the PRVCY breast cancer jeans sales, ), (20% of the profits from select pink items and vintage dresses), (30% of pink solid perfumes in floral fragrances) (20% from the sales of pink heart necklaces) or (20% from the sale of mom agendas at this online boutique for children and mothers). Have fun browsing these unique online boutiques.

Pink Hammer Time

Tomboy Tools not only sponsors the Avon Walk for Breast Cancer, but it donates a portion of the sales from its pink products to breast cancer research. As you can see at http://www.tomboytools, this brand offers very feminine drills, hammers, and other sturdy, pink do-it-yourself tools and tool kits. Tomboy Tools has donated $220,000 to research in the last few years, and sells its products through tool parties and its online presence – so consider hosting a party, which is a refreshing change from the usual, and browse online through their feminine hardware store to gear up for whatever needs fixing at home.

The antioxidant power of pink

Pink Grapefruit 3D Multi Dimensional Beverage is crafted for a woman’s busy, on-the-go lifestyle and contains pink grapefruit juice, multivitamins (B3, B5, B6, B12 and 100% daily value of vitamin C) and white tea, and its flavor is crisp, tart and zingy. Also available in Blueberry, Green Apple, Pomegranate, and Mango flavors. A portion of the sales of 3D Pink Grapefruit is donated to breast cancer research, and to learn more about the charities that 3D supports, visit the 3D site at

This is just the tip of the pink product iceberg, so remember to choose a brand that works for you in order to reward companies that care about women.

Originally published October 2009



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