Metro Mama & Metro Baby

By Catherine Wayland


America the Beautiful
Hello gorgeous mamas! July is one of my favorite times of year. We Hoffmans open our beach house after the winter tenant leaves and throw down musty sheets, towels and quilts from the attic mmmmmhhh…I love that smell. The boys unpack their beach toys like it’s Christmas. But most importantly, we ready the house for our big Fourth of July celebration. Yes, we love America. All of it – the good, the bad, the beautiful and the ugly. The company I’m going to tell you about today ladies, Belabumbum, embodies the values of America I cherish the most: freedom and the spirit of pioneerism. God Bless America. God Bless Belabumbum.

From the Bottom Up
Belabumbum began with two dear friends, a dream for freedom and a wagon full of bravery. Our two American pioneers and founders of the company Alyssa Weiss and Heidi Rauch, met in college. From there, they set out on adventures to see the world. I imagine them in their hostel beds in Madrid, talking about what their visions of life looked like. Heidi became a dancer, and worked for the Organization of American States (the U.N. of Latin America). Alyssa became an actor, and worked for the New York City Parks Department. Just like their foremothers, they decided not to ever limit themselves. A quote that is used often in our house comes to mind, “Two can go where one alone cannot.” Although one had married and the other was globetrotting, the two stuck together to create Belabumbum.

Belabumbum La Mama La Mama
The concept of Belabumbum was a success. Women of America threw off their Carter’s hipsters, and stepped into mmmmmmmhhhh delicious. You have only to visit their website at www.belabumbum to see their wonderful selections of lingerie and swimwear. I could talk endlessly about so much of their product line, but doesn’t Paris Hilton’s choice to have Belabumbum forever immortalized on her wax figure at Madame Tussaud’s in Times Square say enough? I want to talk about their mama stuff. That’s right. That’s why I’m here sister mamas. To nudge you, nudge you right out of your husband’s oxford shirts in your seventh month of pregnancy.

Home of The Brave
You see, after Belabumbum was going quite well with its lines of lingerie and swimwear, Alyssa got pregnant with her first son. She looked around for a bit of Belabumbum in the popular maternity lines. Pllllllleeeeeeeeeeeeaaaaaasssssssssseee!!! Don’t make me laugh. If there is ever a time in which even the sassiest of us lose our nerve, it is during our pregnancies. The Western World buys meat in cute plastic packages, pees on flower’d toilet seats and is aghast at a cover of a nude, pregnant Demi Moore. That’s right, mamas, admit it. We American gals can be quite prudish. Now I’m sure we didn’t get there on our own. There are generations of Puritans behind us. Get a little brave – here comes Belabumbum to empower us.

Belabumbum Extends Maternity Line This Fall
Go ahead and love that voluptuous pregnant you. The maternity line at Belabumbum is made for everyone. Of course, the most famous of the Belabumbum line is the Copacabana lace bra, which is available in maternity. They also have briefs, thongs, tulles, girl shorts, and swimwear. And, if you like what you see, then keep watching. Over the next year, the maternity line will expand to include baby dolls (see-through belly and no-show belly), camis, shorts, 3-piece sets, pants and robes. Oohhh la la.

The Big Show – Belabumbum take a Bow!
Just remember mamas, life is not a dress rehearsal. Pick your wardrobe correctly because this it – The Big Show! No pun intended. I was a very large, waddling low to the ground duck in both my pregnancies. But you should have seen me in a black chemise. I made Grace Jones take a seat. Thank you Belabumbum, thank you. You are brave and pioneering and everything American. Congratulations and sweet passage for Alyssa’s new pregnancy.

Land of the Free
And now, a story from my attic. I remember vividly (although it has been about 14 years) walking the streets of San Sebastian, Spain shopping the outdoor markets. Upon paying for my avocado, the vendor said, “You are American, yes?” “Yes, but how did you know, is my Spanish that bad?” I answered bewildered as I thought my Spanish was pretty good. “Oh,” he said gently, “it is not your Spanish, that is very nice.” “But you American women dress like men.” That has stuck with me always and I have made sure to never again borrow a boyfriend or now husband’s clothing unless I am freezing to death in a dark, movie theatre.

I give you this memory as a loving warning. What makes us so unique as Americans is that we are the Great Melting Pot. We have the whole world of possibilities to choose from and then give it a patriotic twist, make it our own. Do not choose a manly frock. Do not go gently into that good night. Rumba in with a little Belabumbum. Make yourself unforgettable.

Metro Mama xoxoxo

Originally published July 2004



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