Metro Mama & Metro Baby

By Eva Whalen


Here is a duet of caring, thoughtful products for baby’s delicate skin and a child’s soft hair. Both lines are crafted with all-natural ingredients, and both lines should quell parental fears, since they’re completely devoid of chemicals or harsh additives.


Parents wish their children could use shampoos, lotions, and baby washes so natural that they’re edible. Now they can, thanks to the U.K.’s Advanced Formulations brand and its NOe Cosmetics Naturally Sweet Baby Shampoo and Sweet Baby Wash. Food-grade ingredients such as simple fruit sugars are the hallmark of this organic line, which is entirely free of dyes, fragrances, phthalates, preservatives, gluten, soy, oat, dairy and anything detrimental to your wee one’s health. Parents love that this line feeds the skin and provides essential nutrients. Find it at Whole Foods stores and at The extended Natural Organic Edible Cosmetics will interest metro moms, as it encompasses lotion, toners and more.


Aveeno Baby products are everything a parent hopes they will be: soft, smooth, soothing, gentle – and yet strong enough to tackle eczema. Developed specifically for babies, this line is geared for sensitive skin and infused with natural colloidal oatmeal. Lavender and vanilla added to the Aveeno Baby Calming Comfort Lotion will relax baby at bath time, which is a godsend for parents of fussy or fiery little ones. This line also includes soothing Relief Moisture Cream, Essential Moisture Baby Bath, Bath Treatment, Comfort Bath, Moisture Bath, Wash & Shampoo, and Soothing Relief Creamy Wash. The key words for the Aveeno line are “soothing relief,” and metro moms who put it to the test will be rewarded with sweet slumber, all around. Available in drug stores nationwide and at

Make bath and shampoo time as beneficial and healthy as possible, since your precious little ones deserve it.

Originally published January 2007



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