Metro Mama & Metro Baby

By Missye K. Clarke

Like cravings, nursery decorating and name choosing, a blossoming belly for the momma-to-be sometimes goes into its own rite of passage: stretch marks. Interestingly, when most women go to great lengths to look and feel younger in her faces and skin, most women are indifferent to stretch marks. “Either you get them or you don’t, is most often the case, and what most women have come to believe,” says Kazeminy Mackay, marketing director for a London-based luxe maternity line called Mama Mio.

A Cookie magazine article on this topic says up to 70 percent of expecting women do get stretch marks; exactly who does of that group, however, the evidence is inconclusive. And, genetics not only don’t play a role in who gets stretch marks and who doesn’t, but it’s perfectly okay to get loads of them with one pregnancy and none with another. Says New York City based dermatologist Dr. Amy Wechsler, “Stretch marks seem to run in families, but apart from that, they’re more related to rapid weight gain. You can’t predict who will get stretch marks.”

Consistency is the key. Beginning a second trimester is when the scented oil, lotion, cream, gel or balm of your choice should be applied twice daily for three weeks for best results to diminish the appearance of or prevent the marks altogether.

One caveat, though: Since some women are allergic to fragrances and ingredients, do a spot test to ensure no reaction occurs a couple of days before trying out the product. And, since you get a great massage to your blooming belly, this is one massage a happy mommy-to-be won’t turn down. Sample a few of these products listed here.

Basq
Created on the theory that deep hydration is the key to combat stretching, this www.neimanmarcus.com find is a multioil potion – wheat germ, grape seed, et al – also targets the chest and thighs. $36 for 4.3 ounces.

Bella Mama
Packed with vitamin e, lavender and neroli oils to cull itchiness, vita C is enriched to kick-start collagen production. $14 for 2 ounces at www.bellamama.com.

Biotherm
This nongreasy gel is well stocked with nourishing rich shea butter and won’t stain the pretty Liz Lange maternity frocks. $37 for 5.07 ounces and found at www.biotherm-use.com.

California Baby
The intensive and all-natural blend of lemon, tangerine, peppermint and chamomile oils are safe for the most sensitive of skin. Fetches $20 for 4.5 ounces at www.californiababy.com.

Cellex-C
At www.cellex-c.com, this stretch mark preventing cream is extra soothing for its lavender scent and collagen-encouraged for suppleness of the belly. $65 for 8.45 ounces.

Decléor
During and post gestation, this fast absorbing plant based remedy available on www.decleor.com is $50 for 5 ounces and can be used as a preventative of spidery stretching and for after the fact treatment.

Magia Bella
An anti-stretching concentrate, the blend is specifically geared for third trimester use. Peppermint oils in this cream offers a clean, soothing and cooling effect and is found on www.magiabella.com. $67 for 4.3 ounces.

Mama Mio Tummy Rub
Sans the greasy aftereffects, this rave from across the pond has wheat germ, rosehip and sweet almond oils for a deep, moisturizing effect. Scoot over to www.destinationmaternity.com for a $30, 4.1 ounce bottle.

Originally published June 2006
Leave a Comment
Become a BN NYC Subscriber


Beautyscopes


Currently Popular

Deal of the Day


Social Media


Latest News
  • loreal_featured
  • Vast Hair Volume
  • During the late summer months, humidity often takes over and leaves your locks a bit lifeless. Let these products switch that flat hair to fine.

  • Bison 2_featured
  • Metro Man: From Beach to Boardroom
  • In Metro Man we feature the best items for beach and boardroom for transitioning into fall (and because we know they’re not mutually exclusive).


BN NYC Podcasts
  • Donna_Karan_NYFW_2013_featured
  • NYFW Fall 2013: DKNY Fashion Redux
  • Recently launching a retrospective collection for Opening Ceremony, Donna Karan returned to the 90′s for DKNY’s sporty Fall 2013 Collection.

  • BN_Podcast_Jerry_Jones_Laura_Mercier
  • Laura Mercier Cosmetics
  • Jerry Johnson, International Makeup Artist from Laura Mercier, works on transforming BNNYC’s Gillian Weeks with a full complement of Laura Mercier products.




Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes



  • Visit Fashion Industry Network