Natural Living

By Irene Fogarty

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Who knew the coolest sneaker company could segue into developing really cool deodorants. I guess there is a connection between running and sweating. Regardless, Adidas has rolled out a new Absorbent-Deo for Women with CottonTech Complex. Unlike most of the pore blocking deodorants, this aluminum-free deodorant is perfect for the summer heat and humidity. It’s the first product ever to offer the moisture control of an antiperspirant in a formula that is 100% aluminum-free.

What I really like is that the CottonTech complex applies the absorbent qualities of cotton for 24-hour wetness and odor control. It forms a thin, permeable microfilm on the skin, which absorbs the sweat as it is emitted and evaporates throughout the day without leaving any visible evidence. And, because it is aluminum-free, Adidas Absorbent-Deo is also non-yellowing (no more stained and ruined white tees) and is also non-staining and non-whitening.

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¸ 100% aluminum free
¸ Non-staining and non-whitening
¸ CottonTech formula absorbs odor and wetness
¸ Provides 24-hour, all day wetness control
¸ Contains allantoin, alcohol-free, formulated for sensitive skin
¸ Dermatologist tested

So next time you really want to sweat, go ahead. Just leave out the aluminum.

Adidas deodorants can be found in all well-known pharmacies like Rite Aid, CVS, etc.

Originally published September 2005
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