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By Rebecca Goldberg

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In the last seven years, Jennifer Velarde, creator of 1154 LILL STUDIO, and her business partner, Robin Newberry, have enabled every woman who has discovered their brand to be her own designer. Crafty or not, everyone has a unique sense of style, and 1154 LILL allows us to express that – sometimes with a little help from our friends.

With 1154 LILL, Jennifer created an original concept to design a versatile make-your-own handbag company that at its root is all about her customers’ personalities, as well as their lifestyles.

In the 1154 LILL boutiques, style consultants work with you to design your ultimate handbag, whatever your need. New mom? You’ll need a diaper bag. Planning a night out on the town? Create a handbag to match your outfit – to the letter.

Whether in the company’s Chicago headquarters, or their recently opened Boston and Kansas City stores, one can find an array of ready-to-carry bags as well as 1154 LILL’s signature stable of fabrics and purses, which are waiting to be customized to their potential owner’s liking. All of the approximately 25 handbag styles have been dedicated to friends and family of 1154 LILL, and represent a new opportunity to enjoy the 1154 LILL experience.

If you’re far from an 1154 LILL boutique, as we are in New York, bags can be made at one of the company’s make-your-own handbag parties. This allows get-togethers with friends and the ever popular checks and balances system. There, you’re bound to hear, “that’s cute,” or “I like the black shantung better.”

Handbags can even be created at home, from 1154 LILL’s website: www.1154lill.com.

Originally published October 2005

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