By Rebecca Goldberg

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Alex Woo’s effort to join the fight against breast cancer started two years ago, with her debut of the Pink Ribbon Ring. The ring was in honor of her mother who unfortunately did not survive her battle with breast cancer.

To continue the fight, Woo has created the Little Pink Heart Necklace, to match her famous ring. The necklace, whose pink suede ribbon is fastened in a bow, can be adjusted to fit as a bracelet or anklet. On the ribbon sits a silver heart, which like the ring that came before it is meant to inspire hope and increase awareness.

Proceeds from the sale of Woo’s jewelry benefit the Woman’s Cancer Research Fund (WCFR). For more information about the cause, check out:

Alex Woo’s Little Pink Heart Necklace and Pink Ribbon Ring are sold exclusively at

Originally published August 2005

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