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By Rebecca Goldberg

Founder and Chairperson of The Breast Cancer Research Foundation, Evelyn Lauder‘s message is to overcome fear. “Don’t be afraid of breast cancer. Don’t be afraid to do a breast self-examination. Don’t be afraid to have regular mammograms. Don’t be afraid – or wait – to go to your doctor and get information if you find a lump or suspect something,” she said.

Evelyn has become a pioneer in the fight against this devastating disease which affects one out of seven women throughout her lifetime. In 1992, The Estée Lauder Companies initiated their Breast Cancer Awareness Campaign with then Self magazine editor Alexandra Penney. The pink ribbon created for the campaign would become their trademark and symbol of awareness which was distributed to over 45 million recipients, along with informative material, at their beauty counters worldwide.

Estée Lauder’s Pink Ribbon Jeweled Pin symbolizes the fight against breast cancer
For October, pink is the new black. Next month, Aveda, Clinque, Donna Karan, La Mer, and Origins, to name a few, have joined the The Estée Lauder Companies Breast Cancer Awareness Campaign to support national Breast Cancer Awareness Month. The companies have selected products which will benefit the cause. At least 85 cents out of every dollar will go to the charity.

Aveda will contribute to the cause by donating $1 from the sale of each Shampure Shampoo or Conditioner. The company will then match that dollar with an additional donation from the brand. The limited-edition, pink top bottles, remind you to “remember your monthly breast self-exam.”

What is more feminine than pale pink – pale pink lip balm. Donna Karan is contributing to the cause through the sale of her Soothing Lip Balm, sold exclusively to benefit Breast Cancer Awareness.

La Mer‘s, Crème de la Mer will get a makeover for the cause. The limited-edition, special pink box will house the moisturizing cult classic.

In the spirit of change, OriginsMake a Difference Hand & Skin Rejuvenating Treatments will benefit The Breast Cancer Research Foundation by donating $70,000 to the cause.

Clinque is focusing its attention not only on Breast Cancer Awareness, but the company has made recent contributions to the Girl Scout Council of Greater New York. Their Pink Breast Cancer Awareness Lip Palette is the only thing better on your lips than girl scout cookies – with not nearly as many calories.

According to Evelyn, “in 2004, the American Cancer Society estimates that 215,990 new cases of invasive breast cancer (Stages I-IV) will be diagnosed among women in the U.S., with 40,110 deaths – and don’t forget that 1 percent of all breast cancer occurs in men. By reaching as many people as possible with the message that early detection saves lives – and giving as much support as we possible can to research – we can continue to drive those numbers down and ultimately make them obsolete.”

The Breast Cancer Research Foundation has already earned more than $20 million and counting, which will be donated to those professionals committed to goal of victory. For more information visit http://www.bcrfcure.org or call 1-866-FIND-A-CURE. Products may be found at participating department stores.

Originally published September 2004
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