By Erin Brady
I was beyond thrilled when I found out that one of my favorite skincare lines, Dermalogica, was opening a new store in SoHo. For those unfamiliar, Dermalogica entered the skin care industry more than two decades ago with the challenge to shift the focus of professional skin care and products to skin health and away from esthetic beauty, luxury and indulgence. Those guiding principles could not be more appealing today, when so many women are cutting back and reevaluating the treatments and products they use in an effort to save money. Dermalogica was ahead of the curve providing real results for true skin health, something we can all appreciate no matter the economic situation. A brand that prides themselves on a no-nonsense approach to great skin sounds like my kind of place.
The morning I was prepared to go check out the new SoHo store, I got out of the subway at Broadway and began walking towards Grand St. I immediately spotted the store at a distance due to the huge windows and clean, futuristic looking space. The store was incredibly different from any of its kind, flanked with product on both sides as you walk in and a countertop area with stools in the center. The day I visited, the founder, Jane Wurwand was also there, which was a treat in itself as she’s a true icon and pioneer in the industry. The store is deemed a concept space by the brand and features their unique Skin Bar, Face Mapping area, MicroZone Treatments and Skin Treatments.
The store is meant to be approachable and hands-on, which I immediately noticed as after 5 minutes in the store the skin therapists were already asking if I wanted my Skin Mapped. This clearly echoes the founding principals of Dermalogica: education, innovation and information, which made me eager to begin learning about my skin’s health. Face Mapping is the complimentary service that anyone can receive, even if you just walk in off the street. This is Dermalogica’s evaluation of the 14 zones of the face and neck and serves as the basis for their treatments and product recommendations.
From there, one can decide to try the recommended products, perhaps try a full treatment or if time is limited, go right to the house specialty, the MicroZone Treatment. This is a 20-minute targeted service designed to help maintain optimal skin health in between treatments and it also serves as a gateway service for those who are new to the whole world of treatments and skin health. This treatment is meant to address specific skin concerns, so for example if you are going out at night and want to get a quick exfoliation, they can do that. They can also do a deep cleansing extraction or rejuvenate the eye and lip area if those long hours at the office have you looking a bit tired. I love this option as its perfect for those that don’t have time (or lets face it, money) for a complete treatment.
Finally, I was lucky enough to experience a treatment in the utterly chic SkinPod, an award winning ovoid room that contains colored lighting and any music of your choice, creating an extremely relaxing and personalized experience. My skin therapist, Gretchen, chose a nice variety of soothing music for my treatment and then started by cleaning my face with PreCleanse, a lightweight Olive and Apricot based cleanser. Next she applied the Scaling Fluid, which she mentioned would help prepare my skin for extraction. This foamy mix was applied to my nose and chin areas with steam and then I was ready for the minimal and pain-free extraction. More serums were applied and finally I was given the Colloidal Oatmeal mask for sensitive skin for about 10 minutes, which during this time Gretchen massaged my arms and shoulders.
The treatment was finished with an eye firming cream and light lotion; I couldn’t wait to see the results! Unlike other facials I’ve had, this treatment left my skin glowing and fabulous. No redness, markings, flaking skin or anything else, I truly could not be happier. Gretchen gave me some great skin tips, one of which I plan to start following, that of getting facials every 4-6 weeks. For a skin fanatic like me, this experience was not only beneficial for my skin for the long term, but I also learned so much about my skin and how it functions.
Next time you are in SoHo, I highly recommend walking in for a face mapping session, MircoZone treatment, or full treatment, I promise you’ll leave enlightened with a whole new outlook on your skin health and not to mention glowing skin.
110 Grand St.
New York, NY 10013
t. (212) 219-9800