By Andrea Toochin
Since Aerin Lauder joined the Estée team, the house has gone from the middle-aged makeup supplier to a reinvented cosmetic house. With a roster of subsidiaries that includes American Beauty, Darphin, Aveda, Mac, and Stila, and fragrances by Sean Paul, Trump, and Missoni, there’s no limit to their success. They have nearly every demographic covered from Kohl’s shoppers to discerning skin care addicts and young professionals scouring the counters at Saks. Scented, heavy foundations are but a thing of the past. New Estée products are airy scents, retro inspired makeup lines, and technologically advanced anti-aging regimens. So, we thought it only right to embrace spring with a roundup of their latest launches.
December brought the reincarnation of Re-Nutriv, a moisturizer originally released in 1958. The latest version, Re-Nutriv Re-Creation, offers a separate day and night crème. The ingredient list is so long and exotic I can’t begin to choose which minerals are worth mentioning. Many come from the ocean, like Padina, a sea plant that helps the skin’s source of calcium combat stressors, and Fucoidan, a Japanese algae that slows the dehydration process. Moisturizers like muru muru butter, melon extract, and avocado oil strengthen the skin’s barrier and lock in moisture. But, the concentrate comprised of 74 minerals is the real showstopper. Derived from Okinawa, the anti-oxidant rich formula helps combat free radicals.
The sister product to the Re-Nutriv face crèmes is their eye product, a moisturizing crème that contains extracts of Chinese mushrooms and five butters and oils to hydrate, including sesame; Buriti, a vitamin A rich oil extracted from the Brazilian tree; and Cupuacu butter, derived from the Amazonian fruit. Additional ingredients include sugars, which help the skin absorb water, and creatine and artemia extract to boost collagen production.
Leave it to their R&D team to develop of an at-home eye patch with a real energy source. Yes, their latest product, which hits counters this month, contains a micro-currant of energy that stimulates the skin and makes it more receptive to moisture. The team also developed ‘biological water’ after discovering that innate liquids are quite different from tap water. The patch works by sending small unnoticeable currents through the skin that allow the embedded biological water to be absorbed, thereby promoting fuller, smoother skin.
Estée Lauder products are available at Estée Lauder counters at major department stores nationwide, and at www.gloss.com.