BEAUTY BEST BET OF THE DAY: Butter London Glazen Eye Gloss

When a cream eyeshadow is described as “pudding-like” in texture, I’m at once totally game and utterly skeptical. I don’t usually put pudding on my lids or any other facial feature. Plus, super creamy formulas can wear away quickly and you have to constantly touch up your eye look to keep it fresh and free from fading. Butter London’s Glazen Eye Gloss goes on creamy like a gel and dries down into a powder, without sacrificing any of the much-desired, but hard-to-maintain “wet look” and shimmery texture and sheen of a cream.

I put the new shades – the icy grey Mermaid, the sparkling mauve Icing, and the sparkling taupe Moonshine – to the test. My main concern was their durability and long-wear nature, as well as not causing my other eyeliner to becoming a migrating mess. They passed. You just need to blend carefully and vigorously. You absolutely must use a powerhouse primer as a base, as well.

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