BEAUTY BEST BET OF THE DAY: IT Cosmetics CC+ Color Correcting Full Coverage Cream

If you want to use a minimum of products on your face and don’t prefer to apply primer, concealer, foundation, and a powder, among other things, as part of your routine, then say hello to IT Cosmetics Your Skin But Better CC+ Color Correcting Full Coverage Cream. One tube does the work of seven (!!!) products. No wonder it’s a best-seller for the brand.

This CC+ acts as a full coverage foundation, has SPF 50 to protect your skin from the sun’s rays and its potential damage, is a brightening color correcting, an anti-aging serum that also hydrates, serves as a poreless finish primer, conceals dark spots, and moisturizes like a cream. Whew! What a multi-tasker. And you thought you did a lot in a day. This product has got you beat.

A drop or three will do the trick and then some. What I love about this CC+ is that while it provides full coverage, it isn’t heavy and doesn’t make me feel like I’m wearing a metric ton of makeup.

My tip is to use it with the brand’s dual-ended Heavenly Luxe Complexion Perfection Brush. It lets you buff the CC+ so you can have a flawless, smooth, and even canvas. It’s the perfect product pairing.

Read the interview with Jamie Kern Lima, founder of It Cosmetics .

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