KvD Beauty, the former makeup brand of celeb tattoo artist Kat Von D, has gone through some rebranding and growing pains in the past year-and-a-half. But it’s also offering up some amazing launches you do not want to snooze on. KvD Beauty Epic Kiss Nourishing Lip Butter ticks off all the boxes that lipstick lovers are looking for. The name pretty much says it all and tells you what it does and how it feels. The formula is incredibly balm-like, but it also comes with a killer color payoff and just the right amount of shine. It’s hydrating, thanks to vegan cupuaçu butter. The formula is also pigment packed, rather than sheer. The slim, studded white case is also super stylin’. How about the shade range? Oh, it’s super duper fun — from rich neutrals to look-at-me reds to powerhouse purples — and offers something for er’body. Swipe left and right, purse your lips to disperse the color, and love your lip look. Epic Kiss is surely the anti-matte lipstick on the market at the moment.