Merit Beauty, created by Who What Wear’s Katherine Power, is your new favorite minimalist brand. The products are effective, simple, effectively simple, and simply effective. The brand’s Flush Balm Cheek Color pods are the cream blushes that tend to show up more in your dreams than on actual shelves. But thankfully, now you can enjoy said cream blushes IRL. The airy formula melts into skin and just illuminates the skin with a hint of dewy, glowy tint. You can apply with a brush and swipe over the apples of your cheeks or dab on to your skin with your fingers and diffuse the color as you wish. The transparent veil of color doesn’t mask or suffocate your skin. Instead, it enhances it and lets it breathe. The colors, like the peachy Beverly Hills, are simply gorgeous. On those essential “no makeup” days in which you still want a pop of color or to add a little bit of glam to your look, you can swipe Flush Balm across cheeks and lips for a natural glow. Merit is ALL about easy glam.