BEAUTY BEST BET OF THE DAY: Kat Von D Cake Eyeliner

Cake eye makeup is usually pretty messy. While intensely pigmented, incredibly glamorous, and somewhat retro, cake eyeliner and mascara are usually activated with water. That makes application a bit trickier than modern-day formulations. Kat Von D Beauty is turning the cake concept on its ear with the new Cake Eyeliner Pencil.

It’s truly a self-contained innovation that comes in black, white, and brown, and glides along the upper lash line and smudges beautifully on the lower one. You get all the benefits of long-lasting and dramatic cake products without the high maintenance techniques previously required to use them. KVD Cake Eyeliner legit does everything — you can use it to draw a cat eye flick or grab a brush and smudge it for dramatic smoky eyes. You will need extra strength eye makeup remover to take it off, though. Go ahead and get your cake on.

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