Kim Kardashian’s KKW Beauty is quality. Whether you love or hate the reality show, its stars, their style, or the family, you cannot deny that Kim’s brand is straight fire. The eyeshadow palettes are gorgeously pigmented and blendable and the lippies are so ace. The brand, which is undergoing re-launch and temporarily shutting down its site on August 1, just dropped the KKW Beauty Lip Lacquer Pots in an array of neutrals. The gamechanger, though, is the retractable lip brush that allows you to paint the product on your pout with more precision than swiping it on with your finger. That’s an option, too, but make sure to have hand sanitizer nearby! The pinky, nude, and brown shades pair beautifully with ALL skin tones and the coconut x vanilla scent is scrumptious. You can layer multiple coats for a statement lip look or just add to for some shine and hydration.