Liquid-gel blush is the latest innovation from KvD Beauty. The ModCon Liquid-Gel Blush. Here’s everything it is: Lightweight. Airy. Long-Lasting. It melts into skin and offers a translucent finish. You can blend it with your fingers or your preferred synthetic fiber brush. You can turn the pigment punch up or down depending on the amount you use and how vigorously you buff it into skin. When I first applied it, I was like, “OMG! It’s too bright.” But as I blended and blended, and then blended some more, I was able to tone it down. While this product was intended and formulated for cheeks, you can also dab onto lips for a little extra pop and color stain.