Beauty Best Bet of the Day: Lyda Beauty Twisted Stick Cream Eyeshadow


Cream eyeshadows can be a double-edged sword. They are shimmery, luminous, and smooth. You can apply with your fingers and achieve that lovely, dewy, diffused, and soft look. But the formula can and often does settle into fine lines and its staying power is oftentimes lacking. Even worse, have you ever tried to place liquid liner over top a cream shadow? It can lead to quite a quick or transfer, even if you apply 2-3 coats of super dark, super inky, and super matte liner. However, Lyda Beauty’s Twisted Stick Cream Eyeshadows seek to solve the cream shadow conundrum. The cream-to-powder formula is packaged in a sleek, gold pen and you can apply from the saturated tip directly to your lid for a more controlled application. You also have the option to apply, buff, and blend with your fingers. The formula is rich in pigments, vegan, water-resistant, Halal compliant, buildable, and blendable. So, yeah, it’s your eyelids’ new BFF and it’s super inclusive. The Twisted Sticks come in three neutrals — Sea Pearl (golden pink), 1001 Nights (taupe), and Desert Sunset (its bronze AF!) — that you can use as a base, a highlighter for your brow bones, or layered for a shimmery, smoky eye. A shimmery, smoky eye that dries down perfectly, and stays put? That’s just one of the things you can achieve with the Twisted Stick.

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