Undone Beauty, the minimalist and multi-tasking makeup brand now available at Ulta and which doesn’t retouch any of its imagery, has launched its latest hero product with the Forever Lip Pen. Undone’s mantra is that it likes to undo outmoded and outdated beauty standards and products in favor of disruptive, do-it-differently products. Forget the injectables, needles, or other plumping devices. This 2-in-1 lip pen is a stain that plays up your natural lip shape in a, well, natural way. It’s literally like a felt tip marker for your lips. The thin tip looks like that of your favorite liquid eyeliner pen. But it can be used to trace the perimeter of your lips. The color applies evenly and dries down quickly. One end boasts a precise point and deep shade for definition. Then, you can use the reverse side to fill in lips with the stain for a full, pretty pout.