Estee Lauder’s hip The Estee Edit line, repped and guest-edited by blogger Irene Kim and model Kendall Jenner, is young, Sephora-sold, and aimed at millennials. But you don’t need to have been born in the ’90s to appreciate these wearable and fun products. There are a few skincare items, but the range is largely about color products and cool, graffiti-like packaging. The range offers The Edgiest, which are pigmented products with serious color payoff, and The Barest, which are “barely there,” sheer items. My faves from the launch? The Flash Photo Gloss, which is perfect for taking selfies, since its blue tint is formulated to make teeth look whiter in pics. So forget those home whitening treatments! The dual-ended Metallishadow, which houses a smudgable cream shadow on top and a loose pigment on the bottom, is also everything. The Estee Edit is infinitely cool and will be available at Sephora as of March 15.
eyeko’s Black Magic Lash Boost fibers are brush-on eyelash extensions that come in a bottle. No joke. When they landed on my desk, I followed the directions, adding two coats of mascara, painting the fibers on my lashes, and finally setting with another layer of mascara. That night, my former intern, also a makeupista, asked, “WTF is up with your lashes? They are crazy long!” So that pretty much tells you that yes, these tiny fibers in a tube work wonders. They are shockingly not messy, too! I did not end up with fallout all over my cheeks nor did I end up with any of the microfibers in my eyes, irritating my contacts. They come off with makeup remover, too. Yep, this is the magic product that I use when I don’t have real lash extensions, which are expensive and take forever to apply, despite the luscious result. Also available at Saks Fifth Avenue.
Matte lips are everything right now. So when I got my hands on the coveted and constantly sold-out Kylie Lip Kit – yes, this liquid lipstick and lip liner combo was created by reality teen Kylie Jenner – I was shocked, since the Internet goddesses must have been looking out for me. Upon receipt of the KLK, I figured I’d be able to “kopy” her inflated pucker. And that’s just what I did. The nude Kandy K dries quickly and feels like suede on my lips. However, it doesn’t dry out my lips. They aren’t parched despite the lipstick’s texture being so, so velvety. It’s a gamechanger. Don’t hate because it’s a Kardashian product; it’s a true matte lip innovation. Give up, give, in, and paint your pout. Kylie Lip Kits have my vote for product of the year. Yep, I said it.
Custom makeup products are a huge deal in 2016 and you can totally personalize your palettes with ittse. First, you pick your palette, made of a vegan leather fabric. The bottom plate is magnetic, so your pans stick to it and can be refilled and moved. Next, pick from over 100 pressed shadows, brow and complexion products, and new matte lip cremes. These palettes represent your vision and your preferences. It’s all about you, you, you… as it should be.