When you prefer a precise, polished, and professional lip look, you cannot proceed or achieve it without lip liner. Facts are facts. Liner truly sets the tone by allowing you to control the edges, shape, and fullness of your lip. Heritage brand Merle Norman’s new Plush Lipliner is… lip liner amplified. The eight-hour formula is smudgeproof and resists feathering. The retractable pen comes with a flexible lip brush on the other end so you can draw, define, contour your lip look with surgical precision. You can also use the liner to fill in the surface of your lips and then contour and soften the hue with the brush — thus giving your lipstick or gloss a base to adhere to and to increase the staying power.