TikTok is giving birth to so many makeup trends and giving boosts to brands — hello, CeraVe! The latest drugstore band to reap the rewards of TikTok support — and deservedly so — is Milani. Milani Color Fetish Matte Lipstick is pigment-saturated, super creamy, and boasts a velvet texture and an incredibly attractive prices. The comfortable formula won’t dry out lips or cake onto your pout and fade in an unflattering fashion. The brands offers a range of nudes that will work with all skin tones and can be worn with a full face or just a couple of coats of mascara for when you are living that low-maintenance, low-key glam life. Our tip? Trace the perimeter of your lips with a matching liner, fill in with 2-3 swipes of Fetish Matte, and then buff and blot for a diffused, dreamy lip look that’ll last to lunch, but not through — sorry, but we prefer to reapply fresh coats of lipstick after lunch, because things get messy after eating! Lipstick + salad dressing? No thanks!