Beauty Best Bet of the Day: Rituel De Fille Ash + Ember Eye Soot

Lived in and imperfect eye makeup — you know, where you look like you slept in it and literally woke up like this — is one of the best beauty trends. Flawlessness is boring. Perfection is snoozy. Imperfect, messy, and custom eye makeup is distinctly you and it’s also fun. Rituel De Fille, an LA-based brand formed by three sisters, has a witchy, gloriously gothy, and magical vibe. Its Ash & Ember Eye Soots will quickly ascend to the top of your favorite product list. The formula is a unique mix of cream and powder and they blend like a dream. You can pat and dab across your lids with fingers and blend as you wish. It’s best to pack color on and tap it for best color payoff. You can also pack color on with an eyeshadow brush and then diffuse it carefully for a smoked out effect. You can create a halo of hazy color or a deeply defined look. The pots are small, but you only need to dab a little to go a long, long way. Just dip your finger in — and really, that’s all there is room for — and apply however your blackened-to-a-crisp heart desires. The color range is also amazing — you can choose from plenty of soft pinks to blood reds to burnished bronzes.