I am always on the hunt for new brands. I happened upon Simihaze Beauty while scrolling through my Instagram feed one night when I should have been fast asleep and I am glad I did — blue light nonsense and all! The brand’s minimalist packaging and products pack a major punch. The Simihaze Beauty Mini Velvet Blur Matte Lip Balms are the brand’s hero product. The magnetized, mint green cases are gorgeous but the moisture matte formula is just glorious. It glides on like a balm, but with all the texture and richness of mega matte lipstick. The signature shade is Sunrise and it’s a mauve-y pink that looks “mauve-lous” on any skin tone. The airy formula hugs lips but doesn’t cling. If you want a comfort matte formula, this is it! But what makes THIS particular matte lippie stand out is the rounded shape of the bullet. It allows you to go for that soft focus, blurred, and diffused French girl look. For optimal, effortless French girl chic, rub the bullet over your finger and then dab onto lips. Just use some hand sanitizer first, of course!