Beauty Best Bets: Guide Beauty’s Make-Up Artistry

Unless you’re a pro, applying makeup can be intimidating and could dissuade you from trying it on your own at home. Enter Guide Beauty, a new collection of make-up with an easy application process for reducing mishaps and accidents. Guide Beauty’s Founder, Terri Bryant, a celebrity makeup artist and instructor for prestige brands, often heard complaints from her clients that they struggled because the instruments weren’t easy to handle. After Terri was diagnosed with Parkinson’s Disease, she experienced firsthand how difficult it is to have a steady hand, so she created Guide Beauty with a team of industrial designers and ergonomic experts. This vegan, cruelty-free collection is perfect for Earth Day and Mother’s Day, too.

You can achieve gorgeous length and volume in a few light strokes of the wand with Guide Beauty Lash Wrap, a volumizing, smudge-proof tubing mascara that comes with a ring to help your hand steady for a more immaculate application. Apply on lashes from base to tip to stretch lashes to new lengths. The slimline brush grabs lashes at their root to emphasize volume and a tubing formula with flexible polymer technology wraps around each lash for a superb finish. Ideal for sensitive eyes that tear easily as well. Nab it at

Shape and set your brows in one step with Guide Beauty’s Brow Moment. Just fill in and shape without worrying of shaking thanks to the Guide Ring that helps you control the application. Choose your brow color and start filling, shaping and setting your brows with the fine tip. It is that easy! Enjoy more beautiful brows: