Maturing women don’t have the same needs and wants that teens and twenty-and-thirty-somethings have when it comes to playing with products. With their changing skin, more mature women may feel unable to keep up with all the tips and techniques on how to use modern day makeup and skincare products.
So, you first need to understand, know and be true to your skin type. Are you dry, oily or combination? Generally speaking, as skin ages, it tends to dry out, thus leading to wrinkles, so make sure to know your skin type and then go from there.
Moisturizing the skin is No. 1 priority. No matter your type of skin, always, always use moisturizer underneath any makeup application and on a freshly-washed face. You are better off moisturizing more than normal and then by blotting away the excess with a tissue afterwards, rather than not moisturizing enough. Fresh and moist skin is youthful, while dry skin is pretty much the opposite.
Use a makeup primer directly following moisturizer application. I would suggest an illuminating primer for added radiance and to lengthen the life of your makeup. I recommend Radiance Foundation Primer by Laura Mercier. You can use your fingers or a Real Techniques Expert Face Brush to apply.
I like to begin makeup application with a color-correcting concealer to hide any discoloration under the eyes, if this is indeed an issue, immediately. It is generally best to choose a color with peachy tones to cancel out very dark circles. Follow up with a concealer that is one or two shades lighter to add some brightness. This immediately lends a fresh look to the face, on which to build your makeup look upon. I recommend Laura Mercier Secret Concealer for everyone!
Continue by applying a foundation just where needed. That is, in areas where the skin has redness, flaws or is discolored. In the case of foundation application on aging skin, less is always more and you are better off with a liquid foundation rather than a powder. All Bases Covered Foundation by Paula’s Choice is a personal favorite. Either use blotting sheets or a tissue to blot out any excess moisture from makeup. Only add powder as a finisher if needed.
Next, decide if you want to focus on your eyes or your lips…not both. If you choose to play up your eyes, choose colors that complement your eye color and that are as earth-toned as possible, as opposed to cool colors, like blue. Shimmery or glittery eye shadows are not ideal for mature skin that may have some fine lines. Matte textures are one of the best options and can be versatile for day through the night. I love the silky texture and flattering colors in The Nude Mattes Eyeshadow Palette from Paula’s Choice. Some cream shadows work as well as a modern option and are really effortless to use. Just be careful to blend so they don’t settle in lines.
If you are giving your eyes more attention, then keep the mouth balanced with lighter shades like nudes, pinks or roses that accent the lips with color but don’t make too strong of a statement. Stay away from drying lip stains, too. Also, stay away from glosses, as they tend to run, too. A nude-hued, long-lasting lip liner is ideal to help bring the definition back to lips and keep product from feathering out.
Don’t forget to fill in eyebrows that tend to become sparse as we age. Choose a pencil that allows you to create thin, light strokes to resemble a hair so it appears as natural as possible. One of my favorite brow pencils is from Anastasia Brow Wiz.
Carefully curl your lashes with an eyelash curler, and apply mascara to accent the lashes. If your eyes tend to water, go for a waterproof formula. Don’t overapply for the spider web look as it can make you look dated. Try to refrain from dark shadows under the eye, or even black eyeliner on the waterline at all. Also go for very light touch when it comes to applying mascara for your lower lashes and be sure not to smudge.
Lastly, apply a natural blush with a hint of color to the apples of the cheeks. Never suck your cheeks together and swipe up into your hairline. For an added bonus, use a very natural color first followed by a second pop or a color on top of the apple.
Samantha Lennon, Makeup Consultant & Artist
“Your Makeup Artist”