Beauty Insider: Samantha Lennon Takes on NYC’s The Makeup Show

PhotoCredit Nadav Havaknook

The Makeup Show, a two-day event in NYC, now in its ninth year, has once again left us with our heads spinning. This is no longer a little “trade show” and has developed into a massive success and an important event on the calendars of all beauty professionals everywhere. Essentially, it’s makeup nirvana and I encourage all MUAs to go, especially if you have not gone before.

Here’s my photo guide to this year’s event and tips on how to navigate the show and why you NEED to go!

Photo Credit Nadav Havaknook

As a professional makeup artist for over 15 years, I have been attending the show for six years now. Every year, I am delighted to see the increase in seminar offerings and the specific topics they deal with and diversity in all areas of beauty in general. Even MORE brands are expanding and showcasing their products, to help reach even more clientele. For example, there were brands catering specifically to body painters. See what I meant about this being more than just another “trade show?”

There are also more unknown brands popping up and demonstrating their wares. Since the event brings a ridiculous amount of foot traffic, which consists of over 7000 attendees, it is wise for as many brands to showcase as possible. It’s how I find new companies.

The main benefits of the event is that we, as makeup mavens, get glimpses into what new and exciting things the industry has to offer, and that wisdom is carried over to all of our clients. The Makeup Show is accessible by all beauty industry professionals, including hair and fashion designers, when it was once exclusive to only makeup artists. So it is far and wide reaching.

Photo Credit Nadav Havaknook

Additions this year’s show included The Makeup Show Gala, The Makeup Show career fair, and The Makeup Show presents Colour Couture: Beyond Beauty, a contest where you have the opportunity to win tons of free makeup, as well as have your work exposed to over 7000 artists at the show.

Photo Credit Nadav Havaknook

Photo Credit Nadav Havaknook

Also this year a special art exhibit as a tribute to legendary makeup artist –and the man who started it all for many of my generation – the one and only Kevyn Aucoin.

Photo Credit Nadav Havaknook

Make no mistake, though. The show and the brands are there to make money, and you have products to add to your kit, so you had better set yourself up with a solid, realistic budget! I always suggest cash to speed up the payment process, as there are thousands of people using credit and credit cards, which take a while to cycle through.

Hold off on any major makeup purchases a few months in advance so that you offset the cost of admission with savings in products. Most of professional artists already receive discounts off beauty brands, but the day of the show, discounts range from 20 to 50 percent off. Additional value is that you get a ton of knowledge within the two days with all of the seminars, hands-on work shops, and networking opportunities with the industries best and most well-known.

Well done, Shelly Taggar!

Samantha Lennon, Makeup Consultant & Artist
“Your Makeup Artist”

Leave a Reply

Notify of

Deal of the Day!


By becoming a member, you'll receive special, members-only offers and discounts. You'll also receive our newsletter, filled with colorful insider info, delivered straight to your inbox.