MCM Just Launched The Perfect Fragrance For Spring

The luxury German fashion house MCM recently launched the latest addition to their fragrance lineup, Crush Eau de Parfum. The scent story celebrates female friendships and the uplifting energy women share with each other, embodying sophistication and rebellion inspired by fearless thinkers.

The fragrance itself was designed with fruity opening notes like frozen pear and pink pepper, followed up with the sweetness of apricot nectar, hand-picked rose de mai, magnolia and white peony for added floral notes. Cedarwood, ambrette, and cashmere wood anchor the scent.

The award-winning bottle, inspired by MCM’s iconic backpack, features an edgy pink tone with rose gold hardware, encapsulating the spirited essence of CRUSH. The ad campaign radiates the raw energy of a girls’ night out, celebrating the boldness of women who own their stories.

Shop MCM Crush and their full line up on their website today.

Kyrah Quilan Senior Editor at Beauty News NYC
Kyrah Quilan

Kyrah, a native New Yorker, embodies a unique blend of urban sophistication and creative spirit. With a background in PR and communications, she loves all things lifestyle, beauty, fashion and travel. You can find her scouring thrift shops for hidden gems, spending hours on her curly hair routine, planning her next solo trip, or curating a bomb Instagram feed.