Getting Cheeky with Raychel Wade of Cheek to Chic



Raychel Wade of Cheek to Chic, at work with a private client

Teal eyeshadow. Purple mascara. And did you really need that 40th coral lipgloss? You long for someone to look in your makeup bag and know instantly what belongs. Luckily, that person is Raychel Wade of cosmetic consulting company Cheek to Chic. This spunky brunette is intent on finding the cosmetics that really work for you. She wants to know whether you’ve got two hours to apply makeup or five minutes – and either way, she’ll find the products, brands and colors that fit the bill.

But she knows that throwing away that powder blue eyeshadow you bought and never wore can be scary. “The person needs to hold my hand and we need to jump off the cliff together,” she says with a smile as she leads me around the Barneys New York makeup counters one rainy Thursday afternoon. Her rules for finding and using the perfect products are simple:

1) If you haven’t used a product in two years, toss it.
2) With any trendy color, “you don’t want to scream it,” she says. “Have a few in your repertoire, but they’re not the basic jean or the basic white shirt.”
3) When trying products, first gingerly put your finger in it to test its richness, then see how well it blends.

To that end, Wade has some “Hall of Fame” products that she believes should find a home in everyone’s collection. And since she doesn’t work for a specific brand, she’s got tons of goodies up her sleeve!


1) “Less is more,” she insists, “but I really believe that skin should be even.” So stash Giorgio Armani Luminous Silk Foundation or Vincent Longo Water Canvas in your makeup bag!
2) Wade loves Sue Devitt. She recommends picking up the Eye Intensifier Pencil in Tanzania, E-Z Eye Rollerball in Bambari, Starbrights Lip & Cheek Gel, and Silky Blush in Belize.
3) Cle de Peau Concealer and Touche De Rouge Extra Silky Lipstick in #111 and #103
4) Givenchy Mister Light, a highlighter and corrective pen
5) Finally, “everyone should buy some sort of eye primer.”

Wade’s services range from Chic Shopping ($200 for a personal shopping session) and Makeup 101 ($225 for a lesson and product recommendations) to The Full Prescription ($425 for evaluation, cleaning, shopping and a lesson). One thing is certain – Raychel Wade is a godsend when it comes to beauty!

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