Eufora Studio Salon for Natural Hair Magnificence

As the first online beauty magazine, we’ve covered a lot of NYC hair salons over the years and feel 100% confident saying that the Eufora Studio Salon is definitely a cut above. Nestled on the SW corner of Greenwich & Charles Streets in the far west village, it’s a salon lighthouse for people with all manner of hair hopes and fixes — encompassing color tweaks and switches, fresh cuts or curls, stying, added texture, bolstered volume, and much more. Every Covid precaution is adopted at the salon, too: everyone wears masks, uses hand sanitizers, washes their hands, keeps the salon swept clean, and maintains a healthy distance.

Vibrant, Healthy Color
Eufora color is known for “beauty without compromise,” which means the brand uses naturally-derived ingredients, is planet-friendly, and believes that it’s important to care about what goes in and on your skin. Eufora utilizes more than 100 different natural plant extracts and essential oils, all renewable and biodegradable, so you don’t have to pay for your gorgeous color at the expense of your hair.


I went in to see what I could do about my post-quarantine tricolored hair, which was a woeful mix of home-dyed medium blond, a little white, and a little gray. I imagined I might go all white for a change, but also worried that it might wash me out. I was placed in the expert hands of stylist Heather Buchanan (IG = @glamrock_hair), who suggested that instead of going entirely white, I could copiously highlight my hair, with the result being a deeper, denser hue with richer contrast. I loved the result! A bonus was that the coloring process was free of toxic chemicals.

Cutting Artistry
Heather also cut my hair in subtle long layers and trimmed it lightly for a cleaner, polished look. Adept at cutting any length or texture of hair, she’s thoroughly professional and has an artist’s eye for aesthetics. Others at the salon were having incredible things done to their hair: one woman came in with long, copper-colored hair and left with it fuller, volumized and curled. Another women came into the salon with medium-length straight brown hair, which was soon transformed into a head of luscious curls.

Awesome Atmosphere
The Salon Manager, Destiny, fosters a warm, inviting vibe for new arrivals. In fact, the staff in general is incredibly friendly and sensitive to what their clients prefer. You can enjoy a cup of coffee or water, and the salon itself is light, airy, and modern. You cannot meet a nicer group of people, all clearly devoted to their craft.

Best Possible Products
Finally, the proof is in the pudding, and this is why the quality of Eufora products matter so much. There’s an extensive array of hair care options from which to choose: a line for curls, for nourishing hair, for smoothing, aloetherapy, thickening, volume, beautifying, styling, root touch-up, dry shampoo, and much more. To learn more about all of the Eufora haircare products, visit:

Video of a hair transformation:

To book an appointment at the salon, visit:
Eufora Studio Salon
718 Greenwich Street
New York, NY 10014

Some of the Eufora Studio Salon Cuts + Colors: