Function of Beauty: The Future of Haircare is Personalized

No one knows your hair quite as well as you do, and that’s exactly why personalized beauty brands like Function of Beauty are taking haircare in the right direction. I love the idea of having products catered to meet our own unique personal needs and desires, rather than the other way around… And now for the first time ever, Function of Beauty’s customizable haircare products are available exclusively for purchase at Target, both in-stores and online.

Here’s how it works: you start by picking a base formula of shampoo and conditioner created for your hair type, be it straight, wavy, curly or coily. From there you can select up to three booster shots from a range of 10 different options: strengthening, lengthening, deep-conditioning, frizz taming, volumizing, curl defining, thermal protecting, shine boosting, color protecting or scalp soothing. Then, simply mix the boosters and your base products together and you have a unique combination formulated specifically for you, by you. The delicious, fruity scent to the shampoo and conditioner make it truly an enjoyable experience in the shower from start to finish.

Function of Beauty’s products are made with completely vegan, clean, and 92% naturally derived ingredients, like argan oil or flaxseed oil, and are also sulphate-free, paraben-free, and cruelty-free. The curly and coily products are silicone-free for beautiful, bouncy waves.

Find and create your own personalize haircare products today at your local Target, or online on the Target website. Products start at $10 each for the shampoo and conditioners, and $3 for each booster shot two-pack.