Our Hair Care spotlight this week is on Modern Mammals, an Easy Rinse alternative to shampoo for guys (and any gender, if it so pleases). Their fresh concept: suds and foam may feel good, but they’re bad for your hair. Shampoo strips your hair of natural oils and causes problems like dry, damaged hair, an itchy scalp, and excess oil production, so Modern Mammals was created as a result. This is a light, daily rinse that will cleanse out sweat and grease without the harsh suds. Your hair will have more of its natural luster and moisture, so it will feel fresh and healthy after every wash. Join the crew and forget shampoo! The hype is real.