It’s Summer Time and Your Hair Needs The Potion Studio

As a curly girl, I’m always on the hunt for the latest and greatest in natural hair care. That’s why I was so excited to discover The Potion Studio, a Los Angeles-based hair care brand specializing in textured hair.

The Potion Studio’s mission is simple: to empower individuals with textured hair to embrace their natural crowns and create looks that express their unique personalities. The brand’s thoughtfully formulated products cater to a wide range of textures, from loose waves to tight coils, ensuring everyone has the tools they need to achieve their desired styles.

The founder, Aziza El Wanni, wanted to provide solutions for diverse hair needs and was inspired by her own experiences with curly hair. El Wanni began experimenting with her own hair concoctions at a young age which led her to launch the brand in 2021. 

The Potion Studio continues to make waves in the beauty space, and their latest expansion into Nordstrom marks a significant step for the brand. This expansion brings their high-quality hair care to a wider range of consumers, with products available in 25 Nordstrom stores across the United States, in addition to

“We are thrilled to bring The Potion Studio’s curated shopping experience to more customers across the country through our partnership with Nordstrom,” says Aziza El Wanni, founder and CEO of The Potion Studio. “Expanding into 25 Nordstrom stores allows us to further our mission of empowering individuals to embrace their unique beauty and celebrate diversity.”

Beyond their high-quality products, The Potion Studio’s dedication to inclusivity has garnered recognition. They were selected as a top emerging brand by the 15 Percent Pledge, a movement promoting Black ownership in retail. This selection highlights their commitment to supporting Black-owned businesses and fostering diversity within the beauty industry.

“We invite everyone to discover the magic of The Potion Studio’s revolutionary hair care line as we continue to celebrate diversity and inclusivity- and prove that you don’t need a 10+ step hair care routine when dealing with textured or curly hair,” adds Aziza El Wanni.

Read more about The Potion Studio and the full product line at their website or Nordstrom or visit your nearest Nordstrom store!

Kyrah Quilan Senior Editor at Beauty News NYC
Kyrah Quilan

Kyrah, a native New Yorker, embodies a unique blend of urban sophistication and creative spirit. With a background in PR and communications, she loves all things lifestyle, beauty, fashion and travel. You can find her scouring thrift shops for hidden gems, spending hours on her curly hair routine, planning her next solo trip, or curating a bomb Instagram feed.