In the Hot Seat With Makeup Artist Jenny Patinkin

BN: I love the name of your brushes — lazy perfection. Does the name nod to how easy they are to use?
JP: The name is absolutely a nod to how easy it is to apply your makeup with these brushes! My collection is made from brush hairs so soft that they pick up less product from the pan and then bend and flex as soon as they touch your face, making the distribution of your product much more even. The easier it is to blend your makeup, the faster you can finish your look and get out the door.

BN: You recently developed a makeup remover. What was the impetus for that? And what is one key makeup removal tip you can offer our readers?
JP: I developed my Lazy Perfection Makeup Brush Cleansing Spray because doing a full wet wash is a time consuming pain in the butt! I had so many clients come to me with filthy brushes because they didn’t want to deal with washing (and then waiting for them to dry) so I came up with a way that even the laziest gal could manage. All you have to do is Spray–Swipe–and Get on with Your Life. By the time you clean your 3rd or 4th brush, your first one will already be dry and ready to use again.

My #1 Tip for cleaning your brushes is to sweep them from side to side on a rough towel or washcloth. The texture of the fabric will help pull out the pigments, powders and oils.

BN: I always tell our readers that you can spend hundreds on products, but if you don’t have the right tools, it doesn’t matter. What are some practical tips you can share about using brushes? Any ints or techniques, or unexpected hacks?
JP: I couldn’t agree more! The brushes make all the difference! But they aren’t instinctive for most women, so you have to step back and think logically about them. For example, if Picasso was painting a sharp line, he probably wouldn’t have used a domed tip brush because they don’t deliver that sort of precision. Conversely, it isn’t easy to get a soft swirl with a flat edged brush. You have to think of your face as the canvas and yourself as the artist while keeping the shape of your features in mind – domed tips for curved areas such as the eye socket, flatter tips for more geometric features such as the cheekbones or eye brows, smaller brushes for small areas like the lash line, large ones for larger areas like powdering all over the face. I’m all for imprecision, actually – just get your colors on and then blend, blend, blend. It’s much faster to get a smudgy look than it is to be precise.

BN: How involved are you in the crafting of the artisan brushes in your line?
JP: When I was developing my line, I knew exactly what type of brush hairs I wanted to use, how they should feel on the skin and the way they needed to be shaped for maximum application ease. I was able to give specific guidelines to the amazing Japanense Artisans I work with and they took it from there and did what they do best. My line is all handmade whereas most brushes these days are machine-made and mass produced. As soon as you touch them, the difference is obvious.

BN: What is the one product you have to have in your kit at all times?
JP: Nars Smudgeproof Eyeshadow Base

BN: Favorite bargain product?
JP: Aquaphor!!

BN: Favorite luxe product?
JP: Cle de Peau Radiant Fluid Foundation

BN: Tell us a little about Dollface Beauty School!
JP: Dollface Beauty School started when my friends would complain that shopping for makeup was daunting and overwhelming. They would come to me, and without having the thousands and thousands of choices they would in a beauty department – or any pressure to buy – I would recommend the products and techniques I thought would be best for them. The idea caught on, and now most of my Dollface business is private or semi-private clients who come to have me edit and purge their kit, give them new product recommendations and show them how to get a look that will work very holistically for them. I make it a point to keep in mind not just my clients’ coloring and physical features, but also their lifestyle, personal style and their skill level. It’s really important that everything work in concert together.

BN: With brushes, what’s more important? The fibers or the handle?
JP: The handles are somewhat important because they need to be balanced in the hand. It’s almost imperceptible to most women, but long or heavy handles cause the brush head to tip upwards slightly, and handles that are too short or light makes it a little harder to control where your product is going. But having said that, good quality fibers make up for most other issues. Uncut, naturally tapered tips don’t grab too much product from the pan, feel wonderful on the skin and blend super easily, and at the end of the day that’s what matters most.

BN: What is your beauty philosophy?
JP: My Beauty Philosophy is all about Lazy Perfection. Makeup doesn’t have to be complicated or heavy to have an impact. We’re all super busy and don’t always have time to put on a full face, but often all it takes to elevate your look is one small detail. Not every feature on your face needs to be the star of the show — the supporting cast is there to make the star look great and shine even brighter.

BN: And finally, do you have a universal beauty tip you can share? One that applies to all women?
JP: For the most natural look, work with what you have. It’s great to admire someone else’s coloring or features, but you have to be realistic about your own. As soon as you start messing with nature and trying to change what you have, that’s when you can tick over into a really unattractive place.

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