In the Hot Seat With Sonia Kashuk: Keeping the Breast Cancer Conversation Going


For the month of November, we’re reprising a former In the Hot Seat subject, something we’ve only done once. (The previous time was with last month’s subject Josie Maran!) The reasons we’ve decided to nail Kashuk down for a second time are of the utmost importance: her products are amazing and as a breast cancer survivor, she works to position breast cancer awareness at the forefront of the industry and of culture beyond the pink-focused month of October.

Since breast cancer has zero sense of time or space, we felt it was important to keep the education and information about this disease on our pages beyond the tenth month of the year and who better to keep the conversation active than Kashuk, who understands the fight is a year-round one! She also gave us a sneak peek into her LUXE line, launching this month.

BN: What can women and beauty companies do beyond October to keep BCA at the forefront of the industry, in women’s minds and in culture?
SK: I believe breast cancer is an every day fight. We may have a heavier focus on the cause during October, but we need to turn our support into a year-round battle. With that said, this year I changed my BCRF product offering from a Breast Cancer Awareness month limited edition item to permanent part of my core collection. This way, I can continue to raise awareness for the cause and further my support with a 15% of purchase price contribution to the Breast Cancer Research Fund for each brush set sold of the Proudly Pink Five-Piece Brush Set.

(Editor’s Note: This is one of our absolute favorite brush sets, thanks to the clean and crisp white handles, the chic silver trim and fluffy pink bristles, which are tucked into a structured silver and pink-lined case. You get a powder/blusher brush; a crease brush; a synthetic foundation/concealer brush; a small show brush; and bent eyeliner brush! Our makeup bags are overflowing with basic black handle brushes, and these are pretty and functionally fabulous! Sure the less attractive brushes get the job done, but there is something to be said about presentation.)

BN: As a breast cancer survivor, how has the beauty industry helped you to cope and to deal with the effects of the disease, beside the obvious ways?
SK: The beauty industry as a whole is a huge supporter of Breast Cancer Awareness, especially since we all cater a majority of our products to women. This connection with our consumer population enables us to focus more clearly on issues of importance, like women’s health. For me, my diagnosis came as an opportunity to address this relevant audience and gave me a voice to educate women on not just beauty, but more importantly breast cancer awareness, support, and proper prevention.

BN: Do you have any advice for our readers regarding your battle with breast cancer that could help them with their own battles?
SK: I am one of the lucky ones. I had been in the high surveillance program at Memorial Sloan Kettering due to my strong family history of the disease; it wasn’t if I was going to get breast cancer but when. Looking back, early detection was so key. I cannot stress enough the importance of staying on top of screenings and checkups. Something so simple as regular doctor appointments can really change your life. Another important thing I think women should remember is to stay active, no matter how small the activity. I believe strongly in beauty from the inside out, so exercise and healthy eating need to be an important institution in life.

BN: Tell us a little about the LUXE line you are launching in November!
SK: I am so proud of this collection! It seamlessly combines form and function with timelessly chic, one-of-a-kind, ultra luxurious pieces. On top of everything, the prices are insanely affordable!! The collection will feature breathtaking beauty and travel accessories, such as stylish brush sets and essential organizational tools that are incredibly giftable and impossible to resist.

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[…] on our own. Sonia Kashuk herself actually suggested we try her Velvety Matte Lip Crayons in her November 2011 In the Hot Seat feature. If you like red, but want to tone down to a muted pink without sacrificing any of the sexiness, […]


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