IT Cosmetics x Drybar Lash Blowout Volumizing Mascara

On the surface and on paper, a collaboration between IT Cosmetics, known for its makeup brushes and high performance foundations, and Drybar, the brand that put blowout-only salons on the map, seems unusual and unorthodox. However, the duo teamed up to create the Lash Blowout Volumizing Mascara and it’s even better than advertised. The mashup actually makes total sense, since eyelashes are hairs that beauty maven take time to pamper and care for, as well.

Lash Blowout is being marketed like a salon blowout for your lashes — and it’s pretty spot on. The wand is inspired by the same technology behind barrel hair brushes, which give your coif lift and height, and thus the packaging mimics a Drybar round brush. So it’s as cute as it is effective. You can expect lifted, separated, lush, full, and jet black lashes with two coasts of this magic elixir. The formula will plump lashes up to 19 times the normal volume with no clumps, no flakes, and no spidery lashes. The wand will find its way to even the hardest-to-reach lashes. It has quickly earned a spot in my morning rotation.

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