Jason Wu Beauty Fall and Holiday Launches


Fashion designer extraordinaire Jason Wu made waves when he launched his eponymous beauty line in January 2021; it was the first time a major fashion designer had entered the mass-market beauty space. As the second brand under Bespoke Beauty Brands, Jason Wu Beauty was founded by the ethos that beauty should be both effortless and chic, not to mention affordable. The designer says, “I wanted to launch Jason Wu Beauty because I am obsessed with beauty! After launching my first fragrance, I had this beautiful dream to create Jason Wu Beauty and marry everything that I love. The vision for my beauty brand echoes impeccably refined femininity which is the hallmark of Jason Wu.”

For both Fall and Holiday, the brand drops two lip products that will have you puckering up all season long. The Honey Fluff Lip Cream ($12) + Stay in Line Lip Liner ($10) are a collection of 10 new shades, including Pink Nude, Ballerina Nude, Nutmeg, Hot Apple and Berry Pink. The lip creams and lip liners are infused with Jojoba Seed Oil and Grapeseed Oil for added nourishment. These lip-smacking finds are available on JasonWuBeauty.com as well as at JC Penney and Target.

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