Empowering Makeup for Everyone

Colorful and distinctive brand LAMEL produces stunning cosmetics that make you look great and feel fantastic. Founded in 2012 by Natalia Iaromenko, LAMEL is a Ukrainian line that was created out of the need for exceptional beauty products that could be accessible to everyone on the planet. What I love about LAMEL is that the line is fun and versatile, so you can change your look daily – and all the cosmetics are cruelty-free.

The powerhouse brand recently won Sally Beauty’s 2023 Cultivate Accelerator Program. Since 2018, the program has focused on supporting entrepreneurs by offering valuable resources so that new brands can successfully break into the beauty industry. This is quite an achievement because no other makeup brand has ever attained this honor with them. Despite losing the LAMEL warehouse due to the war in Ukraine, the company has been diligently working with partners in Europe and now the US.

LAMEL offers a wide range of affordable products:

Embrace your inner diva and take a little time to experiment in the makeup department. See their unique collection HERE.


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