The mystery of the release of Euphoria’s season 3 has kept us all on our toes for far too long, and the group suffering the most from this highly anticipated series is the beauty community. We are all in need of some makeup inspiration, and there was no problem finding that through our beloved Maddie, Cassie, and Jules. However, the actual trendsetter is Donni Davy, the makeup artist behind all of the iconic looks that we came to love.
Since the release of the show in 2019, I think we have all experimented with rhinestones or metallic shimmers on our eyes. It’s safe to say that Davy single handedly changed the makeup game forever. We no longer have to be scared of expressing ourselves and can finally use our face as a blank canvas for a bit of vibrance and sparkle. The only problem: where do we have the products that will give us that euphoric look that comes so easy to Davy? Well, look no further than her very own makeup line, Half Magic.
The award-winning makeup artist founded her line last May with the idea of allowing each person to look and feel as unique as they truly are. The brand is filled with eye-catching pigments in bold hues and multidimensional shimmers. The vegan line gives you all the tools to embody the Euphoria makeup movement. Davy made this line for everyone, no matter your knowledge of makeup or your age. She wants you to feel as magical as the products you’re using. The best part of the line is that Davy is not waiting for season 3 to show us the next trends, she is putting them right at our fingertips with her Winter 2023 collection.
This collection delivers exactly what we need to elevate this season’s most popular trend: the cold girl makeup look. Although it has limited products, it keeps our focus on those that matter most to stand out.
Introducing the Cheek Fluff, Half Magic’s first blush. The buildable product guarantees a mistake-proof application with a buildable flush. The unique hybrid formula blends into the skin with a cream-like soft effect while also allowing for long-lasting hues from the powder ingredients. It’s available in 5 matte colors.
The Baby Paw is the perfect blush brush to compliment your new hues and add some vibrancy to your vanity. The brush lays down color smoothly for a diffused and blurred look. The ultra-plush bristles are designed in the shape of a baby paw for an airbrushed color application.
The makeup artist has declared a new makeup embellishment, as in with the Face Pearls. The adornments come in shimmering iridescent tones to add a touch of luxury and bold metallics for an edgier look. Davy suggests combining them with her rhinestones and spikes for a unique, head-turning eye look.
The Winter 2023 collection is now available for purchase on the brand’s website.